Are you starting to question why you bother to attend trade fairs? Not getting the leads you expected? Well maybe it's the stand that's the problem rather than the trade fair itself. Perhaps your current one is looking a bit old and tired. Maybe the design was never that great in the first place. People are failing to stop because they can't figure out what it is you do.
Display stands are important and so many companies get it wrong. Really wrong. Stop and think for a moment what it is like for a prospective customer attending one of these events. They are confronted by a huge hall of exhibitors all competing for their attention. They only a few hours to spend at the event and they only want to visit relevant stands. So as they walk around, they scan displays for straplines and suchlike to make a very quick assessment whether to stop and find out more.
Lots of companies still don't get this. Their display stands are cluttered and confusing, often launching into product features instead of offering any sort of clue what it is they actually do. That sort of thing can wait once you've got prospective customers on your stand to talk to.
So maybe it's time to get your display panels redesigned. Specialist designers can help you create something that's look warm, engaging and stylish and get to work on the copy to help you get your brand and marketing messages across quickly and effectively. You'll be amazed at what a difference good display panels can make. Whereas before people would just drift on passed your stand, by getting it right, you'll get an endless stream of relevant traffic. Prospective customers all keen to talk about what you can do for them and their business. It's a sure fire cost effective way to boost leads and sales enquiries. So what are you waiting for?
Thursday, February 17, 2011
Boost leads and enquiries at trade fairs
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