Tuesday, February 8, 2011

Practicality is the way forward for promotional items

Many companies use promotional items or gifts as a way of promoting their brand, however, the type of items you give away can be extremely important. If you use promotional items that offer a use to your clients and potential customers then the chances of them getting viewed by others increases.

There are a number of options for any company or organisation looking to invest in practical promotional items ranging from the traditional branded pens through to umbrellas and ice scrapers.

A must for any office is mouse mats. By providing promotional mouse mats, this will place your company message directly in front of the individuals that comprise your target markets on a regular basis, because many men and women use their home or office PCs every single day of the week. The large surface area of printed mouse mats allows your marketing department the freedom to print your company logo, contact information and other visual elements on a large scale that can allow both your recipients and their individual spheres of influence to catch a clear glimpse of your company message every time they get within range.

With mouse mats there are many different types including hard mat, soft mat and even eco-friendly mats available. You need to ensure you choose the options that will most likely cater to your target demographics. Ensure that your company message garners repeated exposures for your company brand for many months or even years to come by distributing promotional mouse mats during the course of your next advertising campaign.

One thing that is guaranteed is rain, and promotional umbrellas are a great way to promote your company brand while adding real value to the lives of your prospective clients. Every time the sky begins to cry, make sure it is your imprinted umbrellas keeping your recipients dry. The large surface area that printed umbrellas provide makes them an ideal advertiser for your company brand. Imprint your company logo and contact information onto the overhang as well as the handle of each advertising umbrella you distribute, so that your prospective clients will know right where to go for more information on all the products and services your company has to offer.

Whether your company is interested in mini umbrellas, golf umbrellas or custom printed umbrellas there are options out there to suit your needs. Generally the larger the quantity of promotional umbrellas you purchase in any individual order, the less you can expect to pay per unit. Therefore, you may be wise to invest in large bulk purchases to use over the course of several different promotional pushes.

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